Insurance carriers are turning their focus from survival to growth, and performance management plays a critical role in how well insurers are able to make the change. Performance management is the intersection of business intelligence and operational performance with financial planning, forecasting, and budgeting. It provides insurers with analytics that enable them to better understand and retain profitable customers and attract new customers using market segmentation. Analytics have historically been a back office function, explains Craig Bedell, Worldwide Insurance Industry Executive for IBM, but analytics is beginning to drive daily decision-making. Easy-to-use yet powerful and sophisticated analytics abilities such as visualization and harnessing unstructured data can lead an insurer through a necessary operational transformation.